Introduction

Doctoral education involves various stakeholders, including PhD candidates, supervisors, administrators across different departments, policymakers, funding bodies, and the university leadership. Communicating effectively with this diverse audience, each with its unique interests and needs, can be challenging.

In today’s digital age, information overload is a common problem. Cutting through the noise and ensuring our messages are heard and understood amidst a sea of information is a constant challenge. Moreover, communication channels and technologies are continuously evolving. Keeping up with these changes and selecting the most appropriate channels for our target audience is an additional challenge.

As professionals in Doctoral Education, we are both the hub of information and the first point of contact. This role requires us to be well informed ourselves and to establish  consistent and credible communication strategies. Building trust and gaining recognition in this process takes both time and effort.

The 2024 PRIDE Masterclass will take a look at all these challenges and support you in developing your communication practice.